Chinese smartphone and accessory maker Xiaomi has announced a Mi.com reward program in India allowing registered Mi.com users to obtain reward benefits while purchasing Xiaomi products from the website.
According to the company, in terms of smartphone sales, Mi.com is the third largest e-commerce platform in India, after Amazon and Flipkart. The companion Mi Store app too has over 5 million app installs to date on Google Play Store.
In its first phase starting today, the program will allow users to earn Mi Tokens for each transaction on Mi.com depending on the amount. These Mi Tokens can be redeemed to get price benefits via different means during the next purchase on Mi.com. Mi Fans also stand a chance to earn Mi Tokens during special campaigns or convert them into coupons or F Codes.
The second phase starting from the first week of August will be referral-based and will enable Mi Fans to invite more friends to become Mi.com users and earn Mi Tokens in return. There will be a third phase of the program too that will begin later and will include Tier privileges where customers will fall into different tiers based on their previous purchases and each tier will have special privileges including express delivery, early access to sales, products etc.
More details about the Mi.com Reward Program are available on mi.com