Google not only wants to be your one stop source for finding websites that are available on the internet, but they also want to deliver as much of that content directly to you as well. We’ve been seeing this trend over the years as Google search results have started to embed actual content from a 3rd-party website directly at the top or the right sidebar of the Google search result. Some haven’t been a fan of this move, though, as it has the potential to steal traffic from their website.
Still, it has been incredibly beneficial to both Google and is generally the better user experience for the end user. Google keeps people coming to their website for various pieces of information (without having them leave the website) and the user gets the content they’re looking for fast and without the potential to be bogged down with advertisements. Sure, Google does show some ads on their services but some 3rd-party websites can go overboard with them.
So back in January, some people started seeing Google experiment with embedding this type of content directly into their Image Search feature. This kind of embedded content has typically been restricted to traditional web searches, but now Google is expanding into its Image Search feature. Currently, we’re seeing two different types of external content embedded into Google Image Search results on a mobile device (smartphone or tablet).
First are videos that have been pulled from YouTube. Tapping on an image result on a mobile device now has the possibility of directing you to a video from YouTube (John Oliver’s recent coal episode is a good example of this). You’ll just be shown an image when you tap on a result, but if you then tap on the Watch button you will be taken to the YouTube application. Next, this feature also works with recipes, where you’ll search for a certain meal and then potentially be shown a recipe for it after you tap on an image in the Google Image Search results page.
Source: Aaron Bradley