The monetization and sponsoring of videos on Twitter — through Amplify — just became even easier for publishers as there is now a dedicated place for them to upload videos. Advertisers choose the categories that they want their advertisements to be attached to before Twitter matches videos with appropriate pre-role ads. Publishers then earn the majority of the advertising revenue through an automated revenue sharing system. This strategy aligns Twitter closer to Facebook and other services that take advantage of pre-roll ads since they cannot be avoided.
Brands already working with the new Amplify offering
Come comment on this article: Twitter is bringing more video advertisements to your timeline