Verizon isn’t entertaining the idea of bringing back unlimited data
Deals, promotions and limited-time offers are pretty common, even from wireless carriers, but Verizon doesn’t have any plans to match all of them whenever a new one crops up, even when an offer like unlimited data from its biggest rival pops up on the scene.
In an interview with CNET, Verizon Wireless CFO Fran Shammo confirmed that the Big Red carrier doesn’t have any plans to bring back unlimited data in the foreseeable future. While Verizon is aware that AT&T has its own limited-time promotion to offer the almost extinct feature, it’s just not having any of it.
“At this point, we are not going to entertain unlimited.”
Recently, AT&T launched a promotion that sees U-verse and DirecTV subscribers have access to a special plan under AT&T’s umbrella with unlimited data. The plan doesn’t extend to any customers already using AT&T that aren’t U-verse or DirecTV subscribers, though, so the pool of potential candidates is already limited.
Verizon doesn’t want to react to a limited-time promotion, it seems, and indeed confirmed that it won’t launch its own promotions and deals just because another carrier launches one.
Do you miss unlimited data?