Samsung at the Sundance Film Festival in Park City, Utah revealed plans to open a movie studio in New York aimed at creating high-quality virtual reality movies.
The Korean tech giant hasn’t offered any additional details, other than saying that the movie studio would be at an existing Samsung suite, which is currently where a team of marketers are located. Samsung believes this is an ideal location, as the marketing team would be able close enough to the production to effectively advertise the immersive stories Samsung’s new movie studio is creating.
Samsung during the film festival also announced a year-long partnership with the Sundance Institute, aimed at helping filmmakers tell stories. Marc Mathieu, chief marketing officer at Samsung USA said:
“At Samsung we love stories. And we love to help people tell stories.”
It will no doubt be awhile before we hear any details on the movie studio’s upcoming project. Creating a movie is a long and involved process, and it’s no doubt a bit more complicated with adding virtual reality into the mix.
Virtual reality has a relatively small audience right now, but for it to grow and keep its current users, there needs to be a plethora of content available for it. Samsung producing immersive movies for VR is just one step in the right direction.
Let’s just hope the VR movies they create aren’t exclusive to Samsung’s own virtual reality products.
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