Amazon’s first ever Super Bowl ad has Alec Baldwin planning a party with the Echo

By | 27th January 2016

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Amazon this morning released a teaser of its upcoming first-ever Super Bowl ad featuring the Echo. American actor Alec Baldwin, and the former Miami Dolphins quarterback, Dan Marino.

The ad features American actor Alec Baldwin and the former Miami Dolphins quarterback, Dan Marino. In it, Baldwin and Marino are hard at work on preparations for Baldwin’s big Game Day party on February 7. Marino suggests that Baldwin have a snack stadium at the party, and a confused Baldwin quickly asks the Amazon Echo, “Alexa, what is a snack stadium?”

As you might expect, Alexa was able to quickly prove Baldwin the information he needed on what a snack stadium was. You can check out the ad for yourself below.

Click here to view the embedded video.

One thing that always amuses me in these ads is that the products are never this efficient and quick in a real-life scenario. The Echo is very much still in work-in-progress, with some users having to ask it the same question multiple times in order to get an answer (in all fairness, though, the Echo is getting better with every update). That’s not necessarily the Echo’s fault, as it’s the problem with all voice assistants, including offerings from Apple and Google.

Either way, it’s still a nice and relaxed ad demonstrating the uses the Echo has in a real-life scenario.

Amazon will air a follow-up ad to Baldwin’s journey of creating the perfect Game Day party with the Echo on February 7.


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