That guy from those Verizon commercials is now in those Sprint commercials
We're in an age in which companies have zero problem going after each other directly. Sometimes it works. See T-Mobile's "Uncarrier" thing, championed by CEO John Legere, for that one. And ... sometimes it doesn't work.
But Sprint picking up that "Can you hear me now?" actor from those old Verizon commercials?
Well played, Sprint.