Pokemon Go fever is dying off

Niantic Labs Pokemon Go

Well, it was fun while it lasted, but the latest data seems to indicate that the latest poke-craze is already on its way out. A variety of app and market intelligence firms are reporting that Pokemon Go usership is starting to fade away.

When the game first launched, it quickly rose to the top of all app lists, breaking record after record and creating its own micro-culture awash with rivalries and tongue-in-cheek propaganda. However, in the shadow of a number of poorly received actions on the part of developer Niantic, daily and weekly users are in decline.

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At its highest point, Pokemon Go boasted more than 40 million active users, joining the leagues of app titans like the official Facebook and Twitter apps as well as Instagram and Snapchat. Bloomberg reports that, although interest is still high in the game, players don’t seem to be as engaged.

pokemon go engagement

Perhaps Niantic will re-snag their players’ attention if they ever end up pushing out much-needed features like a more sophisticated tracking system, player to player battling, and Pokemon trading. For now, it seems, the novelty of catching ‘em all is starting to turn into a grind.

It’s notable that data from Sensor Tower, Survey Monkey, and Apptopia demonstrate that Pokemon Go was actually responsible for a significant bump in augmented reality interest across the board. However, this interest since petered off significantly while interest in virtual reality remains high.

pokemon go ar vr

What are your thoughts regarding the rise and possible fall of Pokemon Go? Are you glad that the craze is starting to fade, or do you think there’s still room for a resurgence? Let us know your take in the comments below!

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