AT&T launching Unlimited Plus Enhanced and Unlimited Choice Enhanced plans on March 1

AT&T new logo packaging

AT&T today announced some changes to its unlimited data plans.

Starting March 1, AT&T will offer Unlimited Plus Enhanced and Unlimited Choice Enhanced plans. The Unlimited Plus Enhanced plan will cost $80 per month (down from the current $90 Unlimited Plus plan) and include 15GB of high-speed mobile hotspot usage (up from 10GB on Unlimited Plus). The plan also include high-speed data usage, but after 22GB of usage per line per month, your speeds may be slowed during times of network congestion.

Meanwhile, the Unlimited Choice Enhanced plan will cost $65 per month (up from $60 for the Unlimited Choice plan). This plan offers unlimited data but at slower speeds, with data speed capping out  at 3Mbps and video streaming topping out at 1.5Mbps, and your data speeds may be slowed during times of network congestion. AT&T will offer a deal with 4 lines of Unlimited Choice Enhanced for $40 per line.

There are some caveats with these plans to be aware of. The prices are only available if you enroll in autopay and paperless billing, and they'll be applied within two bills.

AT&T does say that customers that sign up for either of its new plans will receive a $15 credit for AT&T video services. Unlimited Plus Enhanced customers get a $15 credit to DirecTV, U-Verse, or DirecTV Now, while Unlimited Choice Enhanced customers get a $15 credit to DirecTV Now.

To celebrate the rollout of these new plans, AT&T is kicking off special deals for customers in New York City, Chicago, and Los Angeles:

New York City

  • Customers who sign up for an Unlimited Plus Enhanced or Unlimited Choice Enhanced plans will get DirecTV Now's base "Live a Little" plan for 12 months. Customers can also sign up for one of DirecTV Now's higher-end plans and get a $35 credit each month.

Chicago

  • Customers who switch to AT&T and sign up for an Unlimited Plus Enhanced plan will get free home internet for life. This home internet plan will include speeds up to 50Mbps, but if you'd like to go faster, you can get a higher-end plan and a $30 monthly credit for it.

Los Angeles

  • AT&T customers can purchase "one of the latest smartphones" and get another for free when you buy them on AT&T Next and add a new line of service. This deal includes the iPhone X.

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