AT&T announces two new unlimited plans and city-specific offers

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  • AT&T announced Unlimited Plus Enhanced and Unlimited Choice Enhanced, which will supersede the existing Unlimited Plus and Unlimited Choice plans, respectively.
  • The carrier also announced city-specific deals for residents of New York, Chicago, and Los Angeles.
  • The new plans and deals will be available starting Thursday, March 1.


In the midst of AT&T’s ongoing court battle with the FTC, the company announced two new unlimited plans: Unlimited Plus Enhanced and Unlimited Choice Enhanced. AT&T also announced a series of deals only available for customers living in New York City, Chicago, and Los Angeles.

Starting with the new plans, Unlimited Plus Enhanced offers 15 GB of mobile hotspot data for $85 per month. This will replace the current Unlimited Plus plan, which costs $10 more per month and includes 10 GB of mobile hotspot data.

Meanwhile, AT&T said Unlimited Choice Enhanced would only feature unlimited 4G LTE data at $40 a line when you have four lines. Additional details on the plan are scarce for the moment, so we will update this post once we receive additional information.

By comparison, the current Unlimited Choice plan costs $39 a line if you have four lines. That price increases if you have fewer lines, though it includes a free HBO Now membership regardless of how much you pay.

AT&T also announced city-specific deals to motivate people to sign up for the new plans. New York City residents will get one year of DirecTV Now for free if they switch to either of the new Unlimited plans. New and existing DirecTV Now customers can also grab this deal and receive a $35-per-month credit for 12 months. Customers can either use the credit to pay for the “Live a Little” package or use it toward a package with additional channels.

In Chicago, anyone who switches from a different carrier to either plan gets free home internet on plans up to 50 Mbps “for life.” You must maintain a qualifying service on either of the new plans and a matching eligible service address. Customers get $30 a month in credit to pay for the home internet, which can be used toward tiers with faster speeds as well.

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Finally, Los Angeles residents get a more traditional BOGO deal on the latest smartphones. AT&T did not list eligible devices, though it said customers can buy a 64 GB iPhone X and get another for free if both are purchased on AT&T Next.

AT&T’s new Unlimited plans and city-specific deals will be available starting this Thursday, March 1.

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