Android retains a lead in customer loyalty over iOS
Consumer Intelligence Research Partners (CIRP) has released new data today which shows that Android users remain more loyal to their chosen ecosystem than iOS users are to theirs.
The data was put together over the course of 12 months, ending in December of last year. It was taken from a pool of 500 individuals who activated a new smartphone over the aforementioned timeframe. The results indicate that while Android and iOS have both had their loyalty rates steady out over the last couple of years, Android has retained its lead over iOS.
With the latest data point, Android’s customer retention was between 88 percent and 91 percent. In comparison, iOS held onto a customer retention rate between 85 percent and 88 percent.
“Loyalty for both Android and iOS increased in 2015 and into 2016, when it leveled off for both operating systems,” said Mike Levin, Partner and Co-Founder of CIRP. “Loyalty is also as high as we’ve ever seen, really from 85-90% at any given point. With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases.”
The report says that one of the potential reasons for customer retention and longevity on the Android platform is the wide range of device choice. Someone can choose between smartphones launched from the likes of Samsung, LG, HTC, and others without actually ditching Android altogether. The fact that the price ranges for those devices is more diverse also helps.
Interestingly enough, now that the majority of device owners out there have switched to smartphones, and with iOS and Android dominating the market as the go-to options, it’s about picking off customers from the major competitor and convincing them to jump ship. Which could be difficult, as pointed out by the fact that it isn’t so much about just owning a smartphone anymore, but investing in an entire ecosystem.
If you used to use iOS, when did you switch to Android, and how many years have you been using Android only?