It's 2018 and it's about time a company as big as Samsung launched a new smartphone that isn't capable of connecting to the internet. Or at least that's what Samsung has decided, as the company has recently introduced the J2 Pro into the market. Specifically, this is a handset that, like many before it, is meant only for one specific market. The J2 Pro is a smartphone that's probably only ever going to --officially-- see the light of day in South Korea.
But maybe it could find some footing in other markets.
Let's get through the phone's specs and the reason for its existence. The J2 Pro has a 5-inch display, 1.5GB of RAM, a 1.4GHz quad-core processor, and 16GB of built-in storage. There's a microSD card slot, an 8MP rear camera, and a 5-megapixel front-facing camera. The battery measures in at 2600mAh. So, all-in-all, it's an entry-level handset but that's not a bad thing.
The reason Samsung's launching this phone is specifically for students. In South Korea there is something called the suneung, or the College Scholastic Ability Test. This is a national college entrance exam, which is taken very seriously. As such, distractions for students gearing up to take the test aren't well received. So a standard smartphone might not be the best possible device as a student gets ready for what's the most important test of their young life.
Academic tests are important all over the globe, but even the SATs in the United States really pale in comparison. As such, it makes sense to launch a device like the J2 Pro. It can still make calls and texts, and there's a camera and a few important apps on there, but otherwise it's just designed to cover the basics.
I wouldn't mind seeing a phone like this finding its way to other markets, especially here in the States. The J2 Pro actually sounds like the perfect handset for my daughters when they get older and can have a phone on them. And with a price tag that's set around $186, it's a nice deal.
Samsung isn't typically worried about launching a variety of devices all over the globe, so maybe there is a chance that the J2 Pro (or some variant) does reach other markets. Or, maybe more likely, it's an idea that Samsung will bring to international regions if the J2 Pro catches enough attention.
What do you think of the J2 Pro? Is this something you'd pick up as a student preparing for your final testing period of school? Or, as a parent, is this a phone you'd pick up for your kids? Let me know!