HTC explains why it chose the U12 Plus name — and it makes a lot sense

By | 24th May 2018

A blue HTC U12 Plus smartphone and a red HTC U12 Plus smartphone on a wooden surface.

HTC has explained why it chose the HTC U12 Plus (styled HTC U12+) name for its latest flagship handset. Typically, a “Plus” model accompany’s a standard version of a device — like with the HTC U11 and HTC U11 Plus, or Galaxy S9 and Galaxy S9 Plus. With only one variant of the new flagship, however, some questioned why it was named the HTC U12 Plus and not simply “HTC U12.”

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That answer, it seems, is a rather logical one. According to Android Headlines, HTC said it chose the name because it made sense given the size and specs of the device.

The HTC U12 Plus, with its 6-inch display, Snapdragon 845 chip, and 12MP + 16MP rear cameras, is in line with what one might expect from a larger, more “premium” Plus version of a flagship phone. The Galaxy S9 Plus has a 6.2-inch display and dual rear cameras, for example, while the Galaxy S9 has a 5.8-inch display and single rear camera.

HTC may have also felt a bit of pressure to modify the expected HTC U12 name due to the new phone’s price point. The device is up for pre-order for $799 plus tax, putting it at the higher end of the mainstream smartphone price scale. Consumers may be more accepting of that price for what is labelled a Plus phone rather than a regular model (Plus devices, like in the aforementioned Galaxy S series or iPhone series, tend to be the more expensive).

For more of our HTC U12 Plus coverage, hit the links below.

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