What to expect from Google’s Pixel 3 hardware event this October

By | 7th September 2018

Google Pixel 3 launch event - what to expect

Google’s now annual hardware event for 2018 is finally official! In New York on Tuesday, October 9, the search giant will show off a new range of products dreamt up by the Made by Google team.

We already have a good idea of the main attraction — the Google Pixel 3 series — but there’s still room for plenty of surprises when the event rolls around in just over a month’s time. Here’s what to expect from the Google Pixel 3 launch event.

What we’ll definitely see

Google Pixel 3 XL render Phone Designer 

Google Pixel 3 and Pixel 3 XL

Following on from the Pixel 2 and Pixel 2 XL last year, the third-generation Pixel phones are something of a known quantity.

Even if we hadn’t seen the Pixel 3 XL almost entirely laid bare in a seemingly endless parade of leaks, we’ve already settled into a tidy annual cycle of Pixel refreshes at Google’s October events.

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There’s also a fairly blatant sideways love heart on the official invite which is quite clearly meant to hint at the number three.

As for the phones themselves, you can check out our rumor roundup here for all the details.

The most significant upgrades over the Pixel 2 series are the expected jump to Qualcomm’s Snapdragon 845 processor and two front-facing cameras on the Pixel 3 XL. Otherwise, there’s a good chance what we’re going to see is a case of iteration of innovation, with slightly bolstered specs, Android Pie-powered software improvements, and likely a whole host of AI trickery.

The fact that both devices are all-but-certain to look almost identical to their predecessors — bar that controversial (and enormous) Pixel 3 XL notch — is the biggest giveaway that you shouldn’t hold out hope for any wholesale changes for Google’s flagship phones.

What we might see

Google Pixelbook

Google Pixelbook 2

It’s been a year since we first caught a glimpse of the successor to the ill-fated Chromebook Pixel and it’s fair to say that the Google Pixelbook has changed the way we look at Chromebooks.

The traditional, cheap, student-friendly Chromebook is as popular as ever, but with the Pixelbook, Google introduced an elite $999 flagship device that set a new benchmark for the Chrome OS family.

Some loved it, others questioned its mere existence, but there’s no denying it was an impressive, beautiful product with few undeniable flaws. That’s why it’s the perfect time for Google to release a refreshed Pixelbook this October, and based on recent rumblings, there’s every chance that’s exactly what will happen.

There’s no denying the original Pixelbook was an impressive, beautiful product that had a few undeniable flaws and missing features.

Feature-wise, the smart money is on the Pixelbook 2 being outfitted with a fingerprint sensor, thinner bezels, improved internals, and potentially a 4K display. If Google needs more inspiration it should maybe check out our suggestions here.

There’s also a slim chance we’ll actually see two Pixelbook hardware revisions — one with a traditional laptop design and the other a detachable.

Pixel Buds

Second-generation Pixel Buds

Speaking of first-generation Google products that enjoyed a mixed reception and felt sorely lacking in some areas, we could also reportedly see new Pixel Buds in New York.

We already know that it’s very likely that the Pixel 3 and Pixel 3 XL will come bundled with USB-C earphones with a Pixel Buds-style design, but what about a true second-generation pair of Google’s wireless earphones?

More: Best wireless earbuds of 2018

While the original Pixel Buds improved over time with updates, particularly with the addition of playback controls, there’s still plenty of room for improvement.

Personally, I’d like to see a bump in audio quality, tweaks to the Google Translate functionality to more accurately reflect the Buds’ showcase last year, and potentially go fully wireless by ditching the wire that connects the two earbuds.

Google Smart Displays

Google Smart Display

Announced at I/O 2018, Smart Displays are Google’s Assistant-powered answer to the Amazon Echo Show, but so far Google has left the new product range in the hands of third-party manufacturers.

The Lenovo Smart Display kicked off the party in July, but it wasn’t quite the ‘Google Home with a Display’ experience that many had hoped for.

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That could all change with the launch of a Google-made Smart Display, and there’s a small amount of evidence to suggest that’s what we might get in New York.

There’s been talk of a Google Smart Display for a while, one which potentially runs on Android Things, but nothing official has surfaced from the Mountain View company.

It wouldn’t be too surprising to find out that Google has decided to put its own hardware-shaped stamp on the new product line, but it’s far from a certainty. Mark this one as a big maybe that would be a neat ‘one more thing’ announcement to close the show.

What we probably won’t see

Google Wear OS watch

Pixel Watch

The smartwatch sector may be in flux, but Google is still pressing forward undeterred with Wear OS. Following a comprehensive firmware update and tips from highly respected insiders, the time had seemed right for Google to release its own smartwatch, allegedly dubbed the Pixel Watch.

Unfortunately, Miles Barr, Google’s director of engineering for Wear OS, put paid to those hopes in a recent interview at IFA 2018, noting that “[Google’s] focus is on our partners for now.”

Previous reports had suggested that as many as three watches — codenamed Ling, Triton, and Sardine — would be released alongside the Pixel 3. The watches had been expected to run on the latest version of Wear OS and feature Qualcomm’s upcoming Snapdragon Wear 3100 platform.

There’s still a very good chance we’ll see at least one of these Google-made smartwatches at some point in the near future, but not next month.


What would you like to see at Google’s 2018 hardware event? Let us know in the comments.