Samsung will showcase phones, wearables, and VR headsets at the 33,000 sq. ft. retail store in Bengaluru.
Samsung opened the world's largest phone factory in India earlier this year, and the company has turned to the country once again for its largest retail store globally. Samsung's Opera House store in Bengaluru, India is dubbed the world's largest mobile experience center, with the company showcasing phones, accessories, VR headsets, IoT, wearable devices, and home appliances at the 33,000 sq. ft. store.
The store itself was constructed during the Colonial era, with Samsung restoring the original facade over the course of the last two years. Samsung says it will offer a plethora of VR experiences for customers visiting the store, which include a Whiplash Pulsar 4D chair that makes "360 degrees three-dimensional movements," and much more:
One can slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride. For those who enjoy the thrills of kayaking or rowing, a not-to-be-missed VR experience is awaiting them. Fitness enthusiasts can cycle through scenic Europe, racing alongside a friend.
Samsung will also give customers the ability to book the store's home theater zone for viewing movies and TV shows. The brand will highlight its QLED TVs — including The Frame TV — as well as the Family Hub refrigerators and smart ovens. The store also hosts a customer service center and comes with free public Wi-Fi.
Those looking to pick up accessories will have no dearth of choice, and Samsung will also offer custom engraving options:
Samsung will have the biggest ever display of accessories, including cases, covers and power banks, on a 24-feet wall at its largest mobile experience centre in the world. Here, consumers will be offered unique customization options for accessories such as installation of military strength skins for screen protection and 360 degree body protection.
They can also get laser engraving done of any design or content on the mobile covers they choose from. There will also be a range of Harman Kardon, JBL and Samsung audio products to choose from.
The Opera House store further highlights Samsung's commitment to the Indian market. The company has faced stiff competition in recent quarters, but it looks like Samsung is intent on turning the tide in its favor.