Google shutting down Reply app

By | 11th October 2018

Google is ending support for Reply, its app that created smart replies for third-party apps. When users would receive a message through an app such as Messenger or Slack, Reply would automatically offer three potential responses. While an interesting concept, the suggested replies were often milquetoast, such as “got it,” or “sounds good.” They rarely offered any extra functionality.

Reply was a part of Google’s Area 120 department, which tests a wide array of concept apps. While the company is ending support, Reply should still continue to work for the next few months, albeit, perhaps, with bugs and less relevant suggestions. Google will, however, integrate what it learned from Reply into its other services, including Smart Reply for Gmail and Android Messages, as well as Gmail’s Smart Compose feature.

Were you a Reply user? How do you feel about this news?