HTC: From Glorious Boom to Impending Doom

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A breathtaking smartphone was announced in 2013, known as the HTC One M7 and since then they have inspired many OEMs to produce Android-powered devices with such premium design and aesthetics.

2013 was the perfect year for HTC to celebrate their achievements, but since then the story has not been that great. A company which was ranked as the 31st most innovative company (By: Fastcompany: Source) is currently facing a heavy loss, but what causes this? Let’s recapitulate HTC’s Growth, Boom, and Depression to figure out some remedies to recover from the current state that they are in.

The Growth

HTC became familiar to all enthusiasts when Google decided to partner with them, to bring the first Nexus device to the market back in 2010. Since then, HTC has seen substantial growth whereas in 2011 HTC Sensation was one of the most competitive smartphones, which was able to put a hell of a fight with the Samsung Galaxy S II.

HTC

In just a few years, our reactions to HTC phones went from “!” to “?!”

HTC was able to produce a remarkable smartphone device which not only looked premium but were also affordable. HTC Cha Cha, Wildfire, Incredible, Explorer, Butterfly, Evo, Desire are few among their most successful smartphones.

The Boom

Back in 2013 the HTC One M7 was able to boost their sales dramatically (Source) which led to shipping over 5 Million devices within just 3 months of the initial release. The Boomsound stereo speakers were some of the first ever front facing speakers on any mobile device and they are still considered the best in the industry. Since then many other OEMs have followed HTC’s footsteps in implementing front facing speakers. what else exemplifies HTC’s boom it only lasted for a few months.

HTC ONE

The Recession

Since the M7 it hasn’t looked good for HTC. Even though they were able to produce High performance Good looking devices it just didn’t work out for them since the consumers were expecting something more than its predecessor flagships. The M8, M9, M9+ all suffered from horrible marketing concepts and strategies – including ads with Robert Downey Jr. which made no sense and weren’t related to the device at all which, proves HTC has a bad track record in marketing: Source)

The gimmicks that they included in the device which they thought would bring up their sales actually played a major role in bringing it down (Eg: The Dual Camera, Ultra Pixel Camera) And in many ways the Evo’s 3D camera was a way better gimmick than all of their current ones.

The Recovery

The big question is “WHY?” a capable company, a company which was able to give a whole new identity to Android Smartphones, was not able to prolong their great run. Now can they revive? 

How can HTC change their future from a big “?!” to a dramatic and wonderful “!” once again?

In my opinion, these are the few factors I believe that HTC should concentrate to make better devices in the Future.

UI Experience / Firmware: HTC sense has grown substantially from their early ages. Even though the current version of Sense UI (7.0) does not overhaul the total Android experience it looks kind of “Boring”. They should try adding custom features in which sense has failed. And speaking of firmware, HTC carries a bad track record in pushing latest OTA to even their flagships comparing it to other OEMs such as Samsung, Motorola etc.

Design / Aesthetics: M7 was the first fully Aluminum Android Smartphone and since then we haven’t seen any new innovative ideas in the design aspect of their flagships (Even butterfly carries the same design). When the King of Plastic (Samsung) could change their total design why can’t a company which gave a new look to Android devices do so? It is quite understandable that HTC is struggling to find a new lead designer since Jonah Becker,  the man behind M7 and M8’s design, dropped out after his 17 years of contribution

Marketing: HTC hardly even market their products appropriately and “marketing”  does not end with advertisements, offers etc. It relates the entirety of the device itself and how HTC is able to make the best out of it in its commercials or billboards. As I mentioned before, the marketing gimmicks they implement aren’t quite up to the standards that the consumers expect out of such company.


 

HTC is a highly capable manufacturer, there is no doubt about that and what makes them think completely different from the consumers’ actual needs is still a mystery. So will HTC learn from their mistakes? Will they bring forth a new device with an all new look?

What do you believe HTC should do to prove they are still a viable option for consumers? Leave a comment below!

 

The Windows logo according to Apple

If you’ve been scouring Apple’s support pages lately, you might have come across this rather curious representation of Microsoft’s Windows OS. Sitting alongside Apple’s official logos for iOS 8, OS X Yosemite, and iCloud, we find a very literal and very square representation of a window, decorated with a complementary window sill. We’ll give Apple the benefit of the doubt and assume it knows that’s not the actual Windows logo, but why that image is there at all is still a mystery. Microsoft surely won’t have objected to seeing its actual logo alongside those for Apple’s products and services, but if Apple truly felt the need to use a placeholder pic, is that really the best it could do?

Then again, I suppose it’s better than this icon,…

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Here are the videos you don’t want to miss this week – October 3, 2015

nexus 5x vs nexus 5 quick look aa (7 of 11)

If you consider yourself an Android fan, this was probably one of the most exciting weeks of the year for you.

Google finally unveiled the heavily-rumored Nexus 6P and Nexus 5X smartphones, and we even got a first hand look at the new Pixel C tablet. Just because Google took the wraps off two smartphones, though, doesn’t mean the rest of the Android world stopped for a breather. LG announced the brand new V10 smartphone, which actually seems to be getting some great feedback so far. We’ve also managed to bring you full reviews of the Moto X Play and ASUS ZenWatch 2, and pit the Huawei Mate S up against some fierce competition.

Our video team has been hard at work to bring you the best Android-related video coverage this week, so let’s take a quick look at some of the videos you may have missed.

Hands-on with Google’s newest devices

Nexus 6P first look

Want to see just what Google’s flagship Nexus device, the Nexus 6P, is all about? We go hands on with the brand new Huawei-made device.

Nexus 5X first look

Everyone loved 2013’s Nexus 5, so it’s no surprise that Google would want to bring it back in an even better iteration. Let’s take a quick look at the new Nexus 5X.

Nexus 6P vs Nexus 6 – quick look

The battle of the two giant Nexus phones – Josh takes a quick look at the newly-announced Nexus 6P and 2014’s Nexus 6.

Nexus 5X vs Nexus 5 – quick look

The Nexus 5 was arguably the most loved Nexus device Google has ever built. So how does the successor compare to 2013’s inexpensive Nexus smartphone? Josh goes hands-on to find out.

Pixel C first look

Google surprised us with the announcement of the Pixel C tablet. What does this new Android-powered tablet have to offer? Let’s find out in this quick hands-on video.

Everything you need to know about the latest from LG

LG V10 hands-on

LG’s latest flagship smartphone, the V10, is one hell of a smartphone. With its durable design, awesome video features and unique Second Screen, this may be LG’s best smartphone to date.

LG V10 vs LG G4 quick look

Wondering how the brand new LG V10 fares against the LG G4? Lanh goes hands-on to give you that answer.

LG V10 durability drop test

The LG V10 is incredibly durable. Just how durable, you ask? Lanh puts it through a realistic drop and durability test to find out.

LG Watch Urbane 2nd Edition first look

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LG’s Watch Urbane has been one of our favorite Android Wear smartwatches so far. Can the cellular-connected Watch Urbane 2nd Edition do the same? Krystal goes hands-on to find out.

Reviews

Motorola Moto X Play review

The Moto X Play is Motorola’s most recent mid-range offering. Is this the budget-friendly handset we’ve all been waiting for? Check out Ash’s full review for more info.

ASUS ZenWatch 2 review

This could be the best entry-level Android Wear smartwatch ever. Check out Krystal’s full review of the ASUS ZenWatch 2.

Google Now on Tap quick look

We got the chance to go hands-on with Now on Tap at Google I/O 2015, but now the feature has finally rolled out to devices running the Android 6.0 Marshmallow preview. What can you expect from this new feature? Joe takes a quick look.

Apps, games and more!

Android Apps Weekly

GeForce NOW, Need for Speed: No Limits, Legend of the Brofist – you don’t want to miss Joe’s newest episode of Android Apps Weekly!

The very best Android apps – September 2015 edition

Wondering what new and notable applications and games you should try out? Check out Joe’s big app roundup for September 2015!

More videos you don’t want to miss!

So that wraps up our video coverage for this week. Out of all the devices that were announced, which is your favorite? One of Google’s Nexus phones, or the new LG V10? Let us know your thoughts in the comments below!

10 Hidden OS X El Capitan Features

10 Hidden OS X El Capitan Features is a post by Craig Lloyd from Gotta Be Mobile.

OS X El Capitan released yesterday and many users have already begun getting their hands dirty with all of the new features, but here are ten hidden OS X El Capitan features that you may not know about.

The version of OS X keeps the same overall design and look as OS X Yosemite (except for a new font, which you may or may not notice). However, OS X El Capitan comes with a handful of new features that vastly improves upon OS X Yosemite.

For instance, there are improvements to Spotlight Search, as well as new features in a handful of stock apps, including Safari, Apple Maps, Mail, and Notes. Notes has received quite the overhaul to move it into Evernote territory, allowing users to insert photos and create checklists.

Read: How to Perform a Clean Install of OS X El Capitan

With these new big features, though, Apple usually tends to leave out smaller features when discussing its new software, which is why there are usually a ton of hidden features in iOS and OS X that many users don’t know about.

If you like all of the new features in El Capitan, but are looking for something more, here are ten hidden OS X El Capitan features that you should know about.

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Rename Individual Files in Right-Click Menu

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Rename Individual Files in Right-Click Menu

While it’s mostly easier just to hit Enter when you have a file highlighted in order to rename it, Apple has went ahead and added the ability to rename an individual file by right-clicking and selecting the option.

Again, it’s easier just to hit Enter, but it’s an option that can be great for Mac beginners who are used to going into the right-click menu to rename an item, just like in Windows.

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10 Hidden OS X El Capitan Features is a post by Craig Lloyd from Gotta Be Mobile.

Spike Lee ruined my favorite NBA 2K16 game mode

I’ve spent hundreds of hours lifting nobodies to NBA stardom over the last half-decade. Tiny point guards who can jump like Spud Webb and bomb threes like Steph Curry; prototypical shooting guards, chiseled from marble and feted with endorsements; paint-bound monoliths who back their way into MVPs and championships; I’ve made them all, played them from the ends of benches to fake billboards around the world. The NBA 2K series’ create-a-player mode — it’s been called MyPlayer and MyCareer at various points in the series — is one of my favorite things about sports video games.

At its best, it captures the essential silliness of achieving individual, virtual greatness and marries that silliness to a potent, finely tuned power fantasy. When…

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